01
Food & drink
Shared meals, festival treats, home-style dining—“I fed them today.”
sanokosheli.com
For families across the map
is a curated marketplace for Nepali diaspora who want to care for parents, partners, and friends in Nepal—food, gifts, celebrations, and moments—without the chaos of distance.
Nepali diaspora (global est.)
Remittances to Nepal (World Bank scale)
Trusted place to send love home
“Miles are not the measure of love. We help you show up—in a meal, a gift, a celebration—when you cannot be in the room.”
— positioning for
With respect to the pioneers
Nepal’s digital commerce trailblazers proved gifts and essentials can cross a screen with trust. Global platforms proved that curated local experiences spread joy when discovery feels like a treat. We celebrate both lessons—and channel them toward one irreplaceable job: helping the diaspora turn care into a moment someone feels in Nepal.
muncha.com · groupon.com — familiar reference points for investors; serves a different buyer, geography, and emotional job-to-be-done.
The Muncha-shaped truth
Thoughtful catalogues and reliable delivery set the bar for “I sent something home.” We inherit that standard—and lift it with occasion-first journeys, vendor tone & handover notes, and buyers who are continents away but emotionally in the room.
They optimised for Nepal at home. We optimise for Nepal from everywhere love lives.
The Groupon-shaped truth
Great deal mechanics make people try something new—a dinner, a spa day, a night out. We use that same spark for birthdays, festivals, anniversaries, and “just because”—where the buyer’s heart is already sold; they only need a partner they trust on the ground.
They widened the funnel for cities. We deepen the bond for families across the map.
Only on
Six product families—from feasts to surprises to care—vetted partners, transparent fulfilment, settlement tied to confirmed delivery, and a voice that says “I’m still with you”—not “flash sale ends at midnight.”
We are not here to replace Nepal’s marketplaces or the world’s deal apps. We are here to give diaspora something they never could alone: one warm, purpose-built home for love sent home.
✦ If Muncha is the trusted counter and Groupon is the confetti cannon, is the ribbon on the box—the part that makes someone say, “They remembered.”
Why this exists
Birthdays, festivals, apologies, congratulations—life keeps happening in Nepal while loved ones live in the UK, Australia, the Gulf, or the US. Today, care is scattered across informal chats, uncertain vendors, and awkward bank transfers. Families deserve dignity, clarity, and warmth in every gesture.
Hard to coordinate surprises, meals, or rituals from abroad without someone trustworthy on the ground.
Buyers need vetted partners, clear delivery, and communication that respects both cultures.
Not “cheap delivery”—thoughtful handover, timing, and tone that honour the relationship.
Catalog philosophy
Admin defines catalog products under these types; verified vendors curate their offer, pricing, and delivery. Buyers abroad choose with confidence—fulfilment stays human in Nepal.
01
Shared meals, festival treats, home-style dining—“I fed them today.”
02
Hampers, flowers, parcels—small packages that carry big meaning across distance.
03
Birthdays, anniversaries, rice-feeding, promotions—your name on a moment that matters.
04
Spa, salon, massage, check-ins—“Take care of them for me.”
05
Shared family outings, temple visits, milestone treats—memories they talk about on the next video call.
06
Timing, handover, multi-stop surprises—the unglamorous work that makes magic possible.
Platform
Occasion-led products across the six families above. Vendors curate offers from the catalog; quality, messaging, and fulfilment standards keep the experience premium. Settlement aligns with confirmed delivery / service—partners get paid when families feel the love landed.
Retail, artisan, and logistics partners for boxes, festival sets, and care parcels—same trust model, different fulfilment paths.
connects diaspora families with what matters at home—Bratabandha, weddings, pooja, funerals, and other samaj or family milestones in Nepal. Trusted coordination (venues, priests, catering, logistics, respectful timing)—not entertainment ticketing, concerts, or artist tours.
Structured products for time-sensitive support—strict vetting, SLAs, and compliance first.
Market
Illustrative diaspora concentration for planning—not census claims. Depth in UK, Gulf, US, and Australia drives early GTM and support hours.
Remittance-scale flows show how much love already moves as money. captures a slice of emotion-led spend—gifts, meals, care—where margins reward trust and execution, not ads alone.
Diaspora (global, rounded)
Annual remit. to Nepal
Figures for narrative sizing; formal TAM work belongs in diligence.
Illustrative only
Vendor offers vary; bands show how a Mother’s Day lunch for two might start in different metros.
from ~$85
Kathmandu
Capital · premium venue mix
from ~$75
Pokhara
Lakeside & hospitality cluster
from ~$65
Biratnagar
Eastern hub · family occasions
from ~$55
Chitwan
Regional value tier
Fees on fulfilled orders; festival-weighted seasonality (e.g. Dashain / Tihar uplift in Q4).
The table below is a deliberately conservative sketch, not a forecast. The middle column is average revenue from each active buyer—their repeat orders plus occasional add-ons and festival-season bumps—not shop GMV. Early years stay small because diaspora trust is earned in cohorts, not bought in bulk.
~60%
catalog
Experiences & occasion-led fulfilment
~25%
Gifting & parcels
Retail, artisan, logistics partners
~15%
Community ceremonies & future care
Ritual & family-event liaison, coordination, vetted partners—no show tickets
| Year | Active buyers | Revenue / buyer Orders & occasional sales | Platform revenue | YoY |
|---|---|---|---|---|
| Year 1 | 150 | $420 | $63K | — |
| Year 2 | 320 | $440 | $141K | +124% |
| Year 3 | 520 | $455 | $237K | +68% |
| Year 4 | 780 | $470 | $367K | +55% |
| Year 5 | 1,100 | $485 | $534K | +45% |
YoY is high in Year 2 only because the starting base is tiny—mathematically normal, not a promise of hypergrowth forever. Replace every figure with partner-agreed diligence inputs; if the story is stronger than these numbers, that is a good problem.
Partnership model
is the marketplace and technology platform: catalog, diaspora experience, trust rails, payments, and transparent fulfilment. We are deliberately open to operational partners who run day-to-day operations, deepen vendor relationships, and carry on-the-ground trust in Nepal—because love sent home only works when locals believe the hand that delivers it.
What we provide
The marketplace (occasion-led catalog, six product families) and the platform (identity, orders, settlement after confirmed delivery, diaspora-safe messaging). Standards and tooling so every gesture meets the same bar.
Open to partners
Partners who already hold relationships with venues, suppliers, priests, caterers, and couriers—and who can represent the brand with warmth when something must be fixed in person. Structure, agreements, and diligence first; ego second.
Our plan to roll out before Dashain 2026—so families abroad can send love home in time for Nepal’s biggest festival season.
Spring–early summer 2026 · agreements, core team, first vendors
Mid 2026 · narrow diaspora cohorts, fulfilment hardening
Before Dashain 2026 · open orders for festival & gifting
Dashain & Tihar onward · new cities & product lines
Next step
If this story resonates, we’d love a conversation about structure, milestones, and how can feel unmistakably home—even from far away.
sanokosheli.com · Investor overview · 2026